منابع مشابه
Selling Information Selling Information *
We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...
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Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...
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When information is costly, a seller may wish to prevent prospective buyers from acquiring information, for the cost of information acquisition is ultimately borne by the seller. A seller can achieve the desired prevention of information acquisition through posted-price selling, by offering prospective buyers a discount that is such as to deter them from gathering information. No such preventio...
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Many developing countries are in the initial phases of adopting electronic government (e-government) programs to improve public services and deliver them as efficiently and conveniently as possible. Our experience with a variety of governments throughout the developing world at different stages of implementing e-government programs with citizens (G2C), businesses (G2B), and other entities of go...
متن کاملEstablishing Worksite Wellness Programs for North Carolina Government Employees, 2008
BACKGROUND State employee health plans sometimes provide worksite wellness programs to reduce the prevalence of chronic diseases among their members, but few offer the comprehensive range of interventions recommended by the Task Force on Community Preventive Services. COMMUNITY CONTEXT North Carolina's State Health Plan for Teachers and State Employees provides health coverage for approximate...
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ژورنال
عنوان ژورنال: Journal of Macromarketing
سال: 1982
ISSN: 0276-1467,1552-6534
DOI: 10.1177/027614678200200205